Client
Hermanity Women's Leaders Conference
Description
Hermanity is a fictional women’s professional leadership conference designed to empower emerging leaders, entrepreneurs, and industry professionals. The brand system focuses on unity, global impact, and women shaping the future.
This project includes a full visual identity system: logo development, color palette, typography, event signage, merchandise, and a large‑scale billboard. The goal was to create a cohesive, uplifting brand that communicates empowerment, professionalism, and community.
All assets were created using Illustrator, InDesign, and Photoshop, and presented through mockups to demonstrate real‑world application.
All assets were created using Illustrator, InDesign, and Photoshop, and presented through mockups to demonstrate real‑world application.
Design Brief
Develop a complete brand identity for a women’s leadership conference, including logo, event collateral, merchandise, and promotional materials. The system should feel modern, empowering, and globally focused, with a visual tone that inspires confidence and connection.
Deliverables
• Branding
• Logo + Emblem
• Event Signage
• Staff & Speaker Badges
• Merchandise (Tote, Caps)
• Billboard
• Digital Display Graphics
• Logo + Emblem
• Event Signage
• Staff & Speaker Badges
• Merchandise (Tote, Caps)
• Billboard
• Digital Display Graphics
Target Audience
Women across industries who are seeking leadership development, mentorship, and community. Attendees range from early‑career professionals to seasoned leaders looking to connect, grow, and inspire.
Typography
A combination of bold sans‑serif type and clean supporting text creates a modern, confident tone while maintaining readability across large‑scale formats.
• Primary Typeface — Bold, geometric sans serif
• Secondary Typeface — Clean, modern sans serif for body copy
Color Palette
A warm, energetic gradient paired with deep purple creates a balance of empowerment and optimism. The palette symbolizes sunrise, growth, and global impact.
Purple — Stability, leadership, ambition
Pink/Orange Gradient — Energy, optimism, empowerment
White — Clarity and contrast
Skills
Adobe IllustratorAdobe Photoshop
Adobe InDesign
Brand Identity Development
Layout Design
Mockup Presentation
